In this reading called “Art as Experience: Meet the Active Audience” talks about the development of traditional institutional contexts and art criticism. The new media has enlarged the importance of the artwork based on the materials that are used and the production of it. Another pivotal element of new media is, technology because of the mediated distance it creates. This factor changes our view of the world. We seem to have a distant connection more and more over the years. Due to the convergence of personal and mass media through new media technologies has caused changes in legislative politics and in the intimate sphere of personal relationships. So the line for the public domain is being changed also. For instance the use of copyright infringement is becoming more prominent due to the use of copying or remixing. The art world may need to re-look at how we can connect back to un-synthesizing use of media.
I see the role of the composer, artist and author has become obscured inside a machine which gathers reception, manipulation and the sending of data in one place. Internet art is totally dependent on engagement and can only show itself to its full advantage by virtue of the active participant. Without an audience which adds content, navigates, reacts or accepts an invitation for participation or an invitation to make use of a specific work nothing happens, and more importantly, without this there is practically no art experience. That’s the most important part.